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The Marketer's Guide To Media Vehicles, Methods And Options

RRP $256.99

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The Marketer's Guide to Media Vehicles, Methods, and Options is an unusually practical hands-on reference source written for marketing, advertising, and promotion professionals to use in conjunction with their daily work. Designed as a convenient desk-top manual, this is an informative guide to the use of media vehicles. Ann Grossman covers the traditional broadcast, print, and out-of-home media formats and sales promotions as well as the increasingly used methods of direct marketing and telemarketing. In addition, she details production tools and steps in the use of each of these media.


Landscape Management And Maintenance

RRP $287.99

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With increased public attention focused on the environment and government legislation on competition, landscape managers are coming under increasing pressure to adopt a more disciplined analytical approach to their work. Landscape Management and Maintenance will help you to set objectives for the use of your land, your manpower and your resources. The authors draw on their wide experience of different types of landscape management to give you clear examples of the methods and alternatives. At each stage they emphasise how to make cost effective choices, and achieve the best value for money.



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